A VIKOR-BASED APPROACH FOR DETERGENT SELECTION PROBLEM FROM SUSTAINABILITY PERSPECTIVE

The sustainability concept is getting more important due to the limited world carrying capacity and natural resources with increasing population around world. As one of Fast-Moving Consumer Goods, home cleaning has different impacts on both environment health. In this context, using detergents reveal a research area because, they consist many ingredients that are worth consider for innovation. daily life, consumed almost in every type household activity; therefore, there an amount detergent consumption. Even differs terms regions, most defined as powder according European statistics. Such real-life cases complicate decision-making process even difficult combine qualitative quantitative issues. such cases, multi-criteria methods deal uncertainties exist contradicted criteria. Thus, aim application detect appropriate dimensions by Vikor Method. First all, five purchased were determined from top FMCG companies’ annual reports some related articles literature. Secondly, algorithm Method was coded MATLAB R2018a software then, gathered data integrated evaluate identified options under metrics. result study, effective criteria active ingredient foam height customer perspective without considering market share retail price per net weight. Companies should focus reducing negative effects while satisfying expectations ensures preferability perspective.